30-Second Bunnies Theatre
30-Second Bunnies Theatre is a funny web series that was created by Jennifer Shiman who established Angry Alien Productions in 1998. The series is a collection of short episodes that re-enact popular movies, but the characters of the movie being replaced by animated bunnies. The 30-second clip summarizes the whole movie by using the most memorable dialogues from the film, which are stringed together from the start to end to give an extremely short version of the film. So, if you have watched the original movie then you would definitely find the clips funny, although the clips of movies that may not have seen before would be just as much fun to watch.
The series debuted in February 2004 with the now very popular clip of the movie The Exorcist, which back then saw the traffic to her site, AngryAlien.com, rise to 25,000 visitors per day. In fact, the series’ biggest hit, a re-enactment of Jaws drew traffic of up to 10,000 visitors per hour. The re-enactments of other movies helped increase the popularity of the series and many more movies were created. Similar to Trey Parker and Matt Stone‘s original “South Park” short series, which circulated through the VHS, Shiman’s series gained popularity in Hollywood too and landed her a deal with the Starz Network. In mid-2004, Starz inquired about commissioning a small series for the “Hare-Raising Halloween Marathon,” which led to the next series of “bunny troupe.” Starz in 2005, commissioned the “bunny troupe” and all of the Starz-commissioned movies premiered on Starz on Demand as well as Starz Ticket before becoming available online. The association helped Jennifer Shiman work on more movies without worrying about copyright infringement.
The cartoon bunnies helped Volkswagen AG win the Gold Word Medal in the 2006 Advertising and Marketing Effectiveness (AME) Awards of the International Awards Group. The advertising campaign for the mini-car Volkswagen Fox was targeted at the first-time buyers with the ad campaign built around the tagline “Short but Fun,” and featured 30-second, animated versions of six international film hits, including Titanic, Jaws and Pulp Fiction.
Since the launch in 2004, some of the achievements for Jennifer Shiman has been: invitation for the 2004 Ottawa International Animation Festival, where her ‘The Shining’ short took first place in the ‘Internet Series’ category, interview with G4 TV, the writers of X2: X-Men United: Mike Dougherty and Dan Harris chipped in voices in one of her shorts, “Titanic” spoof was screened on “Good Morning America,” and the deal with Starz.
The series’ take on Star Wars was also featured on CNN on April 16, 2006. The series’s take took on the popular comedy Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan was released to the Starz Bunny Club on January 16, 2007. In 2007, Crackle became a distributing partner, and as of 2009, had over 30 of the shorts on their site. Angry Alien Productions finally released the DVD’s 30-Second Bunnies Theatre in 2009; however, the Titanic short was previously included in the Titanic film’s 4-Disc Special Collector’s Edition DVD, released in 2005. In 2008, the site won two Webby Awards for Online Film and Video/Animation, as well as the People’s Voice award in that category. By October 2011, Jennifer Shiman completed three more re-enactments: Alfred Hitchcock’s The Birds, Freaks (1932) and Michael Dougherty’s Trick ‘r Treat.
After having a baby in January 2012, Shiman has teamed up with FEARnet and will be making more horror movie shorts. FEARnet.com will be premiering over 30 genre-centric short films in 2013, with new titles arriving every week from 21st January 2013.
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